Exchange Mail

Small Business Tip: Use Direct Mail Marketing to your Advantage

With the high cost of advertising, small businesses need to find a way to sell their products or services in the most economical way possible. Direct mail marketing is the ideal advertising strategy for small businesses because of its affordability and effectiveness. Corporate stationery can be reproduced at a very reasonable price through online letterhead and envelope printing services.

The purpose of direct mail marketing is not limited to just promoting your business; this strategy can also be used for the following objectives:

Brand Recognition: Sending your own business stationery is better than using generic postcards for your marketing copy. Personalized stationery strengthens your branding efforts. Your corporate stationery contains your brand name, logo, and company colors. These branding elements help customers remember who you are. Ensure brand recognition by placing your logo in a prominent area on your envelopes and letterheads. Customer Loyalty: Direct mail marketing is a more personal approach for communicating with your customers. This builds customer relationships and increases consumer loyalty. Adding a personal touch to marketing is the best way to show customers that you value their business. Send them direct mail during the holidays or to just simply thank them for their continued support.  New Customers: Your business should be able to extend its services to a new pool of customers to allow it to grow and expand. You can do this by asking for referrals or exchanging mailing lists with other businesses. Gaining new customers not only benefits your revenue, it also increases your visibility. Newsletters: Keep your customers up-to-date with your new products or services, sales, or new store openings. Doing so allows customers to participate in your company’s milestones or take advantage of your special offers.  Maintaining visibility helps minimize competition.    

Whether you are using direct mail marketing for promotions, news updates, or special greetings, always keep in mind that your message must be straightforward, concise, and complete. This way you can be sure that you are communicating effectively. Lastly, you should be careful in choosing the right online printing company to print envelopes and letterheads for your marketing campaign to ensure high-quality.

Official demonstration for setting up Mail for Exchange on the Nokia e-series phone (E51)
Video Rating: 5 / 5

1031 exchange qualified intermediary (QI) headquartered in Reston, VA

James Brennan, JD, LLM announces that he will open ES Group, LLC, a 1031 exchange qualified intermediary (QI) headquartered in Reston, VA. Brennan, a former Vice President with Wachovia Exchange Services, decided that having the flexibility to allow clients to select from a fully FDIC insured exchange as well as allowing for the placement of exchange proceeds with existing banking relationships of clients will instill client confidence in the exchange process. Giving clients the comfort of possibly using their own bank for escrowing funds, was highly appealing to the seasoned veteran. Brennan said, “Today it is about safety of principal and transparency in both the transaction and the relationship. Using only one bank alienates a majority of your client base that has varying degrees of comfort with different financial institutions. You have to give clients a choice on where they park their money.”

A like-kind exchange is a highly popular method to defer capital gains taxes upon the sale of an investment property. The number of exchanges has blossomed since the Internal Revenue Service created a safe harbor method of executing an exchange using a qualified intermediary. ES Group, LLC, will be one of the only full-service full-time qualified intermediaries based in the Mid-Atlantic.

In the wake of two large misappropriation cases and several national bankruptcy cases, ES Group, LLC was formed in the current 1031 exchange landscape to provide a new, more transparent way to execute 1031 exchanges. Additionally, ES Group, LLC will work directly with banking institutions and credit unions in providing 1031 exchange services to their client-base without having to pay a fixed cost of starting a QI department.

Brennan has conducted hundreds of like-kind exchanges for clients on investment sales ranging from 0,000.00 to over .5 billion. Brennan has managed the Mid-Atlantic markets for two of the largest captive, bank-owned intermediaries; Washington Mutual and Wachovia Bank. However, Brennan’s reach goes beyond the DC-area market since he has facilitated exchanges for clients throughout the United States. As an adjunct professor at George Washington University Business School and a keynote speaker at national tax and commercial real estate conferences on like-kind exchanges, Brennan is seen as a trusted authority by industry leaders.

Brennan explained, “Working for large institutions and providing a finite number of exchange services was highly limiting to the amount of options I was able to offer my clients. I am well aware of how leery clients are of banks and the exchange process in the wake of recent, well publicized events. Being independent of a bureaucratic organization allows me to provide additional services and add value to my clients in order for them to have the highest possible level of comfort with their transaction.”

ES Group, LLC is a Qualified Intermediary headquartered in Reston, VA. 1031 Exchange Services are provided nationally and ES Group will work with clients’ tax and legal advisors to ensure their exchange complies with the controlling rules and regulations.

Ten Ways to Make Money From Mail Order Publications!

Here are ten ways to make money from mail order publications-

1) Co-Publish Mail Order Publications. Co-publishing various mail order publications is in fact the only business resorted to by some mail order dalers,and they make money with it. Before selecting a publication for co-publishing,always find out-If it appears regularly,Rates,Circulation,Quality.

Benefits to Co-Publishers. You get a 50% commission on new advertisers. You get a 50% discount on your own ads. You get Free copies for your own mailings. You get 50% commission on recruitment of new co-publishers. Co-Publishing a good publication gives you a great deal of credibility.

2) Compiling and Selling Mail Order Directories. This is a very lucrative but untapped field in mail order. Compiling and selling directories is easy,because it does not involve a lot of investment nor printing. Just spend a little time and effort in research and in collecting addresses. Keep this in mind when you read ads. This will give you some good ideas which you can use to compile directories.

3) Camera Ready Art. You have probably seen ads offering three or four pages of camera ready art. You can do the same thing they are doing. While ready publications, mark various cartoons,sketches,slogans and art work. Cut them out with scissors. Paste them on white paper. Be sure the clippings are not copyrighted. You can make copies with a copy machine. Sell for to , depending on the number of pages.

4) Advertisement Headlines. Mail order dealers need attention grabbing headlines for their ads. Compile a list of 50 to 100 headings,and you will have a profitable product. Mark various headings which appeal to you. Compile the list and sell it.

5) Selling Mail Order Publications. Many mail order publications can be sold for to . Publishers offer copies at reduced rates,when you buy them in bulk. You can get free copies in the following ways. For co-publishers. For exchange mailings. If you offer a PIM-print I mail-service. Hobby publications and Mail Order publications containing articles about mail order are easy to sell. Prepare a circular listing publications that you sell. Offer a discount for two or more. Circulate the list.

6) Pocket Subscription Money. Many mail order enthusiasts are interested in subscribing to mail order publications. You can make money by selling subscriptions. Fill them in the following ways. As a co-publisher,fill them from your co-publishing copies. Some publishers need more names to increase their circulation. You collect the names, and the orders will be filled by the publishers.

7) Sell Ad Space For Publishers. Many reputable mail order publications offer lucrative commissions to agents who secure ad orders for them. The best way to get orders is to combine various publications and offer as a set. This way,you can give discounts. This helps bring in more orders.

8) Free Typesetting. Many mail order publishers provide professional quality typesetting for free,if you advertise in their publications. Typesetters charge or more for a 3 by 6 ad. Imagine how much you save when you order a 3 by 6 ad,and you get free typesetting.

9) Get Offers Of Your Choice. If you are interested in a particular type of item, here is a way to save time and effort. Advertise a 1″ ad,about your requirements,in leading publications. Your address will be picked up by dealers. They will send you their offers,because you have shown that you are genuinely interested. This will save you a lot of effort and postage.

10) Include Publications In Your Big Mail. If you are a big mail dealer,offer your Big Mail for or . Then, if you specialize in a particular field, you can ask publishers,in that field,for co-publishing rights. Many publishers will send their publications to you. You make money from the Big Mail and from co-publishing.

Here are two BONUS Ideas—

Assemble A Manual Of Articles. Just about all of the better Mail Order tabloids include informative,interesting articles. Most of the dealers,who write these articles,will be happy to give you free reprint rights. All you need to do is write and ask them. Here is how you can make money with the articles. Assemble some of the better articles into a manual. Inlude twenty to thirty articles. Set the cover price at . A better price might be .97. Some research shows that the number 97 produces more orders—97 cents,.97,.97, and so on. You could test this and see what happens. Also test various prices.

Design a good circular for your manual. When you mail copies of the circular,include a discount coupon. Be sure to include an expiration date on the coupon. This idea will require some work,but it could be a real profit maker.

Study The Ads. When you look at an ad,ask yourself these questions:Can you ignore it? Do you want to buy the product advertised in the ad? Can you modify or adapt the ad for your own use?

Now start looking in Mail Order Publications fro ideas. You should find many more than these twelve.

More Exchange Mail Articles

How To Use Traffic Exchanges Effectively

Traffic Exchanges: Love them or hate them. Why would you use them? Well, it is mostly effective if you have a website that you want to rank higher in the Search Engines and a perfect place to get more hits is at a Traffic Exchange. You might also want to use Traffic Exchanges to get customers for your products or recruits for your program. But you will find with Traffic Exchanges that other people are in there trying to put their opportunity in front of you, and you might wonder if there is any point to it, and whether you are just wasting your time. You will probably find that it is the same as with anything in life: You will have those who are successful, and those who don’t make a dime, saying that it obviously doesn’t work.

As with any of your other Marketing Efforts, you need to actually put some effort and time into promoting via traffic exchanges. It is best to use your time wisely and surf several exchanges at once. This is easily done with the Mozilla FireFox Browser, where you can have several surf pages open at once with tabs at the top. Plus if you store the surf pages of all your exchanges in one bookmarks folder then you can launch them all at once by selecting “Open in Tabs”.

However, the best way to stay organized with Traffic Exchanges is to store them all in an Excel Spreadsheet. Make six columns with the following Headings:

Exchange Name: The name of the Traffic Exchange
Referral URL: The URL you would use to refer others
Startpage/login URL: Some Traffic Exchanges let you surf without login in
Username: Your ID or username
Password: your password to the site
Schedule: List the day you will login and assign credits for each site.

You will make your schedule depending on how many days you have available to do your surfing. I suggest that you do an hour twice a week, and select 10 of the best performing Traffic Exchanges. By making sure your pages are seen 24/7 on just 10 exchanges, your sign up rate will skyrocket. For the latest testing for the top exchanges see the Traffic Hoopla link below. I would also suggest that you include in your top ten one of these new traffic exchanges, which is part of a network of over 500 exchanges, ranging from 300 to 5000 members each. So you get 500 for the price of one, so to speak, as your website is seen on all of these: See the PlaneTraffic link below.

You need to treat your Traffic Exchange surfing as a serious part of your business. Surfing 5 – 10 minutes a day will therefore not be enough. You need to be consistent and surf regularly for about an hour a day for your page to get regular exposure to others. There are two ways to get a lot of exposure on Traffic Exchanges: Surf a lot or purchase credits. You can also upgrade and will triple your efforts doing that as you will get a higher surf ratio and more credits if you refer someone. So the best scenario would be to do all three.

Another good way to get more credits is to make referrals. You can have a splash page, like the one on Traffic Hoopla, to advertise for referrals. If a Traffic Exchange gives you a way to communicate with your referrals, use it. You should send your new referral a welcome message, with a way to contact you if they need assistance. You never know, you might make a loyal team member who will follow you in other ventures. Always remember to use your signature file at the end of your message.

So, what else should you promote? The lovely corporate pages of your business might look good on a traffic exchange, and you might want use traffic exchanges for your corporate website to get more hits and rank higher in the search engines. However, as everyone is there to promote his or her opportunity, you wouldn’t get many sign-ups from that effort. The best thing to do is not to use your corporate website at all, but a cleverly designed splash page used to capture leads, as very few of us are ready to buy something the first time we see an ad.

An effective page is a very simple lead gathering page such as a generic recruitment one or a customer prospecting one. You can design the first one to be totally company independent so that when somebody contacts you through it you can discuss what’s best for them in person. They also get directed to your site afterwards to read at their leisure. A Lead Capture Page offers people a valuable free information product, such as an e-book or video in exchange for signing up from your link. To put it simply; that’s the key to effective advertising in the exchanges. You only have around 20-30 seconds to grab someone’s attention so come up with something different; something amusing or topical. Stop wasting your traffic and start using your traffic to build your list.

Many Traffic Exchanges provide features that aren’t being fully utilized by Traffic Exchange Members. These features are there to assist you in your promotional efforts. Features like the way-station, where you can set your pages to show one after the other in succession so that it gets maximum exposure. Or you can have your splash page and your banner linked so that they show simultaneously. You should take advantage of all these features that exchanges provide. They are there to help you gain more exposure to your product of service, and provide you with a way to mentor your downline.

Did you know that Traffic Exchanges are one of the very best ways on the web to exploit the benefits of banner promotion? According to Tim Whiston, a writer and entrepreneur who has been involved with Internet Marketing since 2003, this is true. A well designed banner placed on the surf bar or within the members area can generate loads of very targeted traffic for your site. Text banners are especially effective. If you haven’t been taking advantage of the banner rotation offered by your favorite exchanges, you should do so right away. A strong banner campaign can produce some very favorable results.

It is very important to stand out from the crowd. You can do this by not only using a well designed splash page, but also a customized page that personalize the site for the viewer. For example at TrafficSwarm you can use a splash page specifically designed for and addressing “TrafficSwarm Users.”

You have to keep working at your advertising. Long term success will be yours if you consistently and regularly advertise, because you are keeping your business name in front of people for an extended period of time. Always check what other people are promoting and how they are doing it. Not only can you get ideas for your own advertising, but you can get ideas on website design, headlines and images. Make sure your face or logo is on every banner or splash page you promote. By doing this, people will see the same picture over and over again, and this will stick in their mind. Just like Coke promote themselves by making sure you don’t forget their logo. The longer you do this, the more results you will get. Traffic Exchanges are a long term project, not a short term one. If you stop promoting after a few days and proclaim: “This doesn’t work!” guess what …. You’re right!

The importance of tracking your ads when using Traffic Exchanges cannot be overemphasized. I mentioned Traffic Hoopla before, which tests effectiveness, but only you can find what works for you by tracking your own results.

Being a member of a mixture of about 10 well chosen Traffic Exchanges give you free advertising which can be an effective way of advertising and marketing if you work it correctly. Are you going to be part of the Internet Marketing Statistics? Which part are you … the 95% who fail, or the 5% who succeed? It is up to you.